The average age of cars and light trucks in the United States has reached a record high of 12.6 years and is fast approaching 13 years. It’s estimated that the auto care industry will surpass $400 billion in annual consumer spending. As consumers become more discerning about the care and maintenance of their vehicles, there is a growing demand for services to enhance longevity and appearance.
Consumers are increasingly looking for ways to protect their investments against environmental contaminants, such as bird droppings, tree sap, road salt, and UV rays, which can damage the paint and lead to costly repairs.
ECP’s Platinum Ceramic Protectant™ is a specially crafted, fully warrantied ceramic program for new car dealers, designed specifically for service departments. The product is a professional grade protective coating designed to deliver maximum gloss, shine, slickness, and water beading to a vehicle’s painted surfaces.
The dual functional molecule within the ceramic coating chemically bonds to the clearcoat, producing long-lasting protection and durability with a hydrophobic effect. This dual functionality allows your vehicle’s clearcoat to become resistant to environmental elements such as U.V. rays, acid rain, bird droppings, and tree sap, while increasing gloss levels. Painted surfaces will appear darker, richer, and more vibrant with ongoing protection.
- Increases gloss by 25%
- After a 1-year simulated exposure test, protected panels retained up to 100% of their gloss
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